Ashok Sridharan is former Lord Mayor of the Federal City of Bonn and former President of the international network of cities for sustainability ICLEI (Local Governments for Sustainability). He is a lawyer and Special Advisor Global Sustainable Economy at the Senate of Economy.

Dr. Gerd Müller is Director General of the United Nations Industrial Development Organization (UNIDO) and former Federal Minister. D. He has outstanding expertise in the areas of climate change, the environment, sustainability and development policy. In his office as Federal Minister for Economic Cooperation and Development, he campaigned in particular for the Supply Chain Act and for more responsibility within politics.
His tenure as Federal Minister is closely linked to the signing of the SDGs. 

What defines the SDGs?
The SDG Agenda is a central part of the global framework for preserving our livelihoods. They show us the way to a world without hunger, with access to health care, quality education and clean water - for all. The global challenges can only be solved in global cooperation, with global responsibility. With the SDGs, the international community has given itself a kind of world future contract. These are ambitious goals, but they are achievable. They demand solidarity and the spirit of innovation from all of us.

Why do we need the German SDG-Award?
In recent years we have seen many setbacks in achieving the Goals, not only as a result of the COVID pandemic, but also due to a lack of commitment in international development and economic cooperation. The engine falters. A new beginning is necessary. A clear signal to politics, business and society must go out. The German SDG Prize will honor those who dare to do something new. It should act as a beacon for the private sector, motivate companies and serve as a role model for similar projectsin the whole world.

Prof. Dr. Estelle Herlyn is the scientific director of the Competence Center for Sustainable Development at the FOM University of Economics and Management and is a professor of general business administration, with a particular focus on procurement and sustainability at the FOM in Düsseldorf. Her main topics include: sustainability in a global perspective and corporate responsibility for sustainable development. In recent years she has worked on various projects with the Federal Ministry for Economic Cooperation and Development and, together with the BMZ, initiated the multi-stakeholder partnership Alliance for Development and Climate. 

In addition, Prof. Dr. Estelle Herlyn was appointed Ökologia – Ambassador of Ecology 2022 by the Foundation for Ecology and Democracy e.V. this year.

Why are the SDGs important?
The SDGs are the global frame of reference for sustainability. They illustrate the entire complexity of the topic and make it very clear that it is about much more than environmental and climate protection. They reflect the history of sustainability that began 50 years ago with Indira Gandhi.

Why do we need the German SDG Award?
On the one hand, the German SDG Award is intended to help make the 17 sustainability goals better known. There is still a large deficit here, not only in the economy. It's also a great opportunity to stage projects that really make an impact, which is something we so desperately need on a much larger scale than before.

Prof. Dr. Jakob Rhyner is Scientific Director of the Bonn Alliance for Sustainability Research at the Innovation Campus Bonn (ICB) and Professor for Global Change and Systemic Risks at the Faculty of Agriculture at the University of Bonn. He previously served as Vice Rector of the United Nations University.

Why are the SDGs so important?
The UN Agenda 2030 with featuring the SDGs is a plan for global sustainable development that has been coordinated worldwide, i.e. among all UN member states. With its comprehensive approach, it serves as a common orientation framework for agents from politics, business, science and civil society.

Why do we need the German SDG Award?
The implementation of the SDGs will depend on the commitment, innovative initiatives and ideas of various agents from politics, business, science and civil society. By making such ideas visible and promoting them, the German SDG Award will make an important contribution to this.

Dieter Overath is the founder of Fairtrade Deutschland e.V. and was chairman of Fairtrade Germany for 30 years.
He is also a co-founder and board member of the Fairtrade Movement International. Fairtrade is committed to making a significant contribution to development and improving the lives of the people and families involved in production in the growing countries. Fairtrade has set itself the task of promoting fairer conditions in world trade.

Why are the SDGs important? What distinguishes them?
Without social justice in global trade, poverty reduction and the opportunities for climate change adaptation in the Global South will be difficult.

Why do we need the German SDG Award?
More fairness and climate compatibility in business and consumption is a demand of the next generation - no matter where they live. This is the benchmark and the yardstick for fulfilling the SDGs and for the German SDG Award.

Prof. Dr. Anabel Ternès von Hattburg is a futurologist, keynote speaker, author, founder of sustainable startups and Managing Director of the SRH Institute for Sustainable Management. As LinkedIn Top Voice Sustainability, President of the Club of Budapest Germany, Advisor to the Plant for the Planet Foundation and member of the UN Ocean Decade, she is committed to sustainability in all areas. With GetYourWings, the learning space for future designers, she is developing formats for teaching digital and sustainable skills, including the multi-award-winning online learning game CODE AND SAFE THE PLANET. 

Why are the SDGs important? What distinguishes them?

The SDGs represent a collective commitment to shape a more inclusive and sustainable world. Shared commitment to these goals creates a strong global community capable of tackling challenges such as poverty, inequality and environmental degradation. Collective action in the sense of the SDGs connects people, nations and organizations across borders. Working together aims to ensure a better future for generations to come and leave a world to be proud of.

Why do we need an SDG Award?

The presentation of the SDG award emphasizes the collective efforts for sustainable development. It recognizes people, organizations and initiatives working together to achieve the SDGs, thereby empowering a broader movement for positive change. The SDG Awards creates a platform for presenting best practices and innovative approaches in the field of sustainable development. This promotes awareness and increases the pressure on governments and companies to recognize and implement their responsibility for the SDGs.

Prof. Dr. Hendrik Müller is Professor of Corporate Communications and Business Ethics at the Fresenius University of Applied Sciences in Hamburg. He studied classical philology and history in Göttingen and Jena as well as classics in Oxford and, after completing his doctorate, began his professional career in 2000 at the Bertelsmann Foundation. Hendrik Müller then moved to Oxford University as a lecturer in 2004. This is followed by positions at the FWF Science Fund in Vienna and at Bertelsmann in the field of knowledge and education. Since 2017 he has been a professor of business ethics and corporate communications at the Fresenius University of Applied Sciences in Hamburg.

Why are the SDGs important? What distinguishes them?

The SDGs are an integral part of the 2030 Agenda, within the framework of which the global community has defined central economic, ecological and social goals for a sustainable future for our planet. They address all social actors equally and can only be implemented together and in global interaction.

Why do we need the SDG award?

Globally, we are not yet ready to meet the goals set for 2030 in all areas. It is all the more important to use the SDG Award to make best practice examples visible in our country and in this way to promote innovative approaches and encourage imitation.